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Discover & Empathise
Understand the Business
Empathise with the User
User Research & Insights
Secondary Research
Design Thinking Methodology

Define & Ideate
Define Clear Objectives
Identify the right Problem to Solve
Ideate & Brainstorm
Concepts & Rapid Prototype

Design, Test & Iterate
Information Architecture
User Journies & Task Flows
Wireframing & Prototyping
Test & Iterate
User-Centered Design Process
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